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SEROTA

One platform for school and staff shuttles in Türkiye: passengers see a live arrival time, drivers run the trip from one app, and shuttle companies, schools and employers follow the same trip record from their web panels.

Pilot — store release coming soon
Type
B2B SaaS · Shuttle tracking and operations
Platforms
iOS · Android (pilot) · Web panels
Business model
Monthly subscription by fleet size; rider and driver apps free
Stage
In pilot use, 2026 · store release next
SEROTA institution panel with on-time performance and today’s trips
SEROTA passenger app showing the shuttle arriving in 6 minutes

Don’t wait for the shuttle. Know when it’s coming.

Every school and staff shuttle has the same weak point: the person at the stop does not know when it will arrive. SEROTA — “servis + rota” — closes that gap for passengers, parents, drivers, shuttle companies and the schools and employers they work for.

Four products read the same trip record — route version, date, direction, vehicle and driver — so the passenger’s arrival time, the driver’s roll call, the operator’s live map and the institution’s report never disagree.

One trip record, four products

Everyone on the route sees the same trip.

SEROTA Yolcu

Passenger and parent app: live arrival time, approaching and delay notifications, “not riding today” and boarding and hand-over events.

SEROTA Şoför

Driver and escort app: drive mode with only the next stop, roll call by QR, NFC card or PIN, and it keeps working offline.

SEROTA Operasyon

Web panel for shuttle companies: live map, alert centre, routes, fleet and document compliance, progress payments and invoices.

SEROTA Kurum

Web panel for schools and companies: on-time performance against the agreed service level, satisfaction, address requests and reports.

Built for safety and on-time arrival

Live tracking, child safety and paperless operations.

Live tracking and arrival time

Vehicle position every few seconds and an arrival time recalculated for every stop.

Hand-over with a code

Parents see boarded, arrived and handed over; a child is handed only to an authorised person with a four-digit daily code.

A record that cannot be edited

Child-safety events are kept with an audit trail and cannot be edited or deleted.

Incidents handled in one click

The driver reports an incident with its location; the operator assigns a replacement vehicle from the panel.

AI route planning

Scenario comparison and justified route suggestions; the planner always makes the final decision.

Paperless roll call and payments

Progress payments, invoice drafts and driver payments are generated from the trip records themselves.

Who it is for

Shuttle companies and the institutions they serve.

  • Shuttle and tourism companies
  • Schools and colleges
  • Companies and office towers
  • Factories with shift work

Business model: a monthly subscription paid by the shuttle company or institution, tiered by fleet size; the passenger, parent, driver and escort apps are free. Privacy by design: the passenger’s phone location is never tracked, and the vehicle’s GPS trail is anonymised after a set retention period.

SEROTA is in pilot use; the App Store and Google Play release is next. Screens show demo data.