Funded marketing tests
We pay for short test campaigns on the major ad networks to measure what matters: cost per install, retention and early revenue.
Publishing
You build it.
We grow it.
MOODS publishes mobile games and apps from independent studios. You bring the product; we fund the marketing tests, run user acquisition and store work, and grow it with you on a revenue share.
Games
Puzzle, casual, hyper-casual and mid-core games for iOS and Android — from prototype to live title.
Apply with a gameApps
Consumer and utility apps with a clear audience — subscription, freemium or ad-supported.
Apply with an app
What you get
A publisher that builds its own games, too.
User acquisition
When the numbers work, we scale the campaigns and manage the budget, the creatives and the networks.
Store presence
Store pages, screenshots, keywords and localisation — the same App Store and Google Play work we do for our own titles.
Monetisation
Ad mediation, in-app purchases or subscriptions, tuned so that revenue never ruins the experience.
Analytics & live operations
Shared dashboards, A/B tests, events and updates that keep players and users coming back.
Engineering support
Our engineers help with SDK integration, performance and release pipelines on iOS and Android.
How it works
From application to launch in four steps.
Apply
Send the form below with a build, a store link or a video. We reply to every application within two business days.
Review
We play the build, look at any numbers you have and set up a call to get to know the team behind it.
Marketing test
A short campaign we pay for shows how the product performs with real players: install cost, retention and session length.
Agreement & launch
If the test is promising we propose a publishing agreement on a revenue share. You keep your IP; we launch and scale together.
Why MOODS
We publish our own games first.
MISKO, our logic puzzle game, went from prototype to the App Store and Google Play in nine languages with the same team and the same process. Partner titles get the same engineering standards, store work and live operations.
What we look for
No minimum numbers — a strong core is enough to start.
- A playable build or a live app — not just an idea
- A clear core loop and a reason to come back tomorrow
- Original work you own, or have the rights to publish
- A team that can keep shipping updates
- Early metrics if you have them (retention, CPI) — helpful, not required
Common questions
Do I keep my IP?
Yes. You keep ownership of your game or app and its code. The publishing agreement covers only the rights we need to market and distribute it, for the territories and term we agree together.
What does it cost to apply?
Nothing. There is no fee to apply, and we pay for the marketing test.
What do you measure in the marketing test?
Cost per install, day-1 and day-7 retention, session length and early revenue signals, compared with similar titles in the same category. We share the results with you either way.
Which platforms do you publish on?
iOS and Android first. Web and desktop titles are welcome — tell us about them in the application.
Is my build kept confidential?
Yes. Your build, data and pitch deck are used only to evaluate your application, and we are happy to sign an NDA before you share a build.
Do you fund development?
Funding for further development is discussed case by case after a successful marketing test, as part of the publishing agreement.
Application
Tell us about your game or app.
Takes about five minutes. We reply within two business days.